Focusing on Your Business in 3 Steps
Have you ever wondered about the people that look for your business on the internet? How many people type keywords into search engines that may lead to your front door? You know the web is where most people go to find what they are looking for. It is essential to your growth to have an online presence. Moreover, you will need a strategy to influence search engines and the social web. Ultimately your strategy will bring qualified patrons to your business. OrilliaBusiness.com will help you learn how to do exactly that. You can easily increase your reach with minimal effort.
Step 1- Website Design Plan
Before you market your website it’s important to create a trustworthy design. Why? It’s not much different than a bricks and mortar business really.
You see a beautiful advertisement to a fine diner then take the family out for the first time to this diner. It’s all good until you enter the restaurant. You can smell sewage from poor drainage. It’s chaos when you enter and nobody greets you at the door. Are you supposed to seat yourself? The tables are not even clean; you can see the remnants from the last family’s meal on the table. Are you likely to return? Are you even going to sit down?
The first impression you have of any business is the most important, it does come with a second chance. Your website design and plan cannot fail in delivering its core message within a few seconds. It must smell good! The first part of internet sales is the impression you deliver from the outset. Therefore the graphic design is intrinsic in delivering your marketing message to your audience. The design needs to be your first step.
“How well we communicate is determined not by how well we say things, but how well we are understood.” –Andrew Grove
Step 2- Attracting Customers
One of the most overlooked parts of generating new business is getting the right people to find you. If you have done a good job with step 1 the only part of your strategy missing is attracting your audience. This could be the difference between making it and breaking it online. Chances are, if you think the internet is “dumb” or a waste of time it’s because you have already crossed this bridge.
With networks like Twitter and Facebook you can attract your audience more effectively than ever before. Internet marketing companies have told you “It takes 3 months before you will see any results”. With the right approach gaining traction online can happen in a few days.
Step 3- Analysis
What happens when people visit your website? It’s a key question to address when people start to visit. What do you want them to do when they get there? If you have thought about this question in step 1 (design), it should be answered in your design. It may be a phone call, completion of a contact form or a product sale (eCommerce). The point is we need goals to reach on our websites if we are concerned about focus and growth. Then we should measure the success rate of those goals with web analytics. This may sound complicated and expensive but it is the opposite. Google Analytics is free and provides insights into your online universe. It will help you make your website even more effective.
OrilliaBusiness.com will help you find your way online.