OrilliaBusiness.com is privately owned and operated located in Orillia. We believe it’s all about getting your business the visibility it requires to excel in its marketplace utilizing multiple marketing channels. Founded in 2008 the founder had a knack for explaining and providing those incomprehensible terms used in the internet marketing sector. Terms such as search engine optimization [SEO], search engine marketing [SEM], website analytics, internet marketing, etc all sound easy enough to understand until you are looking a your new proposal from the internet marketing firm. These marketing products submitted on your proposal may or may not deliver the ROI a business expects…there are reasons why it can go either way.
Focusing on Your Business in 3 Steps
Have you ever wondered about the people that look for your business on the internet? How many people type keywords into search engines that may lead to your front door? Since the web is where most people go to find what they are looking for, you naturally want to attract more qualified customers to your business. In order for this 3 step plan to come together we’ve got to agree it is important for your growth to have an online presence. Do you have a strategy to get your online share and be present on the social web? Ultimately your strategy will bring both qualified and interested prospects to your business. With that in mind here is a three step simple marketing process that is our model approach:
Step 1- Website Design Plan
Before you do any marketing, be involved in the process of creating an engaging and trustworthy website design. Why? It’s not much different than a bricks and mortar business really. Key questions like “why do you have your website?” or “why do you have your business?” will always be answered similarly. The website questionnaire we’ve created takes about ten minutes to complete when you know your business, have vision and goals. Sometimes you may need some help in those areas which is where a simple, yet powerful, website design process can help you see opportunities you cannot currently see.
You see a beautiful advertisement to a fine diner then take the family out for the first time to this diner. It’s all good until you enter the restaurant. You can smell sewage from poor drainage. It’s chaos when you enter and nobody greets you at the door. Are you supposed to seat yourself? The tables are not even clean; you can see the remnants from the last family’s meal on the table. Are you likely to return? Are you even going to sit down?
The first impression you have of any business is the most important, it does come with a second chance. Your website design and plan cannot fail in delivering its core message within a few seconds. It must smell good! The first part of internet sales is the impression you deliver from the outset. Therefore the graphic design is intrinsic in delivering your marketing message to your audience. The design needs to be your first step.
“How well we communicate is determined not by how well we say things, but how well we are understood.” –Andrew Grove
Step 2- Attracting Customers
One of the most overlooked parts of generating new business is getting the right people to find you. If you have done a good job with step 1 the only part of your strategy missing is attracting your audience. This could be the difference between making it and breaking it online. Chances are, if you think the internet is “dumb” or a waste of time it’s because you have already crossed this bridge.
With networks like Twitter and Facebook you can attract your audience more effectively than ever before. Internet marketing companies have told you “It takes 3 months before you will see any results”. With the right approach gaining traction online can happen in a few days.
Step 3- Analysis
What happens when people visit your website? It’s a key question to address when people start to visit. What do you want them to do when they get there? If you have thought about this question in step 1 (design), it should be answered in your design. It may be a phone call, completion of a contact form or a product sale (eCommerce). The point is we need goals to reach on our websites if we are concerned about focus and growth. Then we should measure the success rate of those goals with web analytics. This may sound complicated and expensive but it is the opposite. Google Analytics is free and provides insights into your online universe. It will help you make your website even more effective.
OrilliaBusiness.com will help you find your way online.