About Medallist Construction Inc.

View Medallist Construction Website

This Toronto based company is privately owned and operated. It was founded in 2004 and is located in Richmond Hill. Medalist Construction Inc provides quality commercial renovations in and around the GTA. Their remodeling specialty services include retail, dental, medical and office renovations.

The principle of Medallist Construction Inc has an extensive background in retail environments with over 20 years in food manufacturing prior to founding Medallist Construction Inc.

Market Discovery

After completing our website design/ discovery questionnaire our team was able to determine a target market. It is standard practice to learn about the customers and prospects a business serves prior to designing a website. Researching markets and keywords before graphic website design helps target an audience with specific imagery and content. This is especially important when paid advertising is being employed.

Market research and keyword discovery will be used to develop a graphically pleasing website and convert website visitors to action.

Goals

The principle of Medallist made his objects clear:

  • ¬†Showcase client projects in commercial renovations
  • Provide easy access to visitors looking for an estimate
  • Create a design that emits trust, emotion and persuasion
  • Depict products and services with clear and convincing imagery

 

In order to meet and exceed expectations extra attention was placed in the top banner section of the homepage. This area of the website is considered prime real estate where the 5 second rule applies. We must make the call to action clear within the first 5 seconds of every website visit.

Features Include:

  • Automatic top banner Image Scroller
  • Top menu sub- navigation feature
  • Independence linking from each top banner image
  • Facebook side widget integration
  • Twitter feed widget
  • Data base for lead management and email marketing
  • Email lead notifications
  • Interactive & Customized estimate form
  • Photo gallery management module
  • Content management (CMS)
  • Persuasive content architecture
  • Google Analytics installation

Medallist Construction Inc was launched February 20, 2012. It is beginning to show up in search engines for desirable keywords. New images, content and videos will be added on a regular basis by Medallist staff. Content management training has been provided to allow non-techies the ability to quickly publish new content.