The most frightening things in life are events that are beyond our control. In the later part of 2013 the weather became a source of fear for many Canadians. Many of us did not know what was coming or what to expect when old man winter arrived. From coast-to-coast Canadians were introduced to an angry old man in 2013-2014.
Did you Know The Web Has 2 Layers
The majority of web surfers explore the surface layer of the web. Our searchable web is a small fraction of the entire web while the largest slice of cyber real estate remains taboo . It is the most policed, monitored and supervised (believe it or not) layer of the internet.
Wildweb Facts: Google’s Panda Bear- Preferred Diet
In this article I will describe methods to employ that will help you determine whether your website has been affected by the newest Google Search quality control algorithm; Panda. In February 2011 Google rolled out its finest quality control filters to date. It began with targeting low quality sites that had little useful content or ripped off (stolen) content.
This was the first of two (maybe 3+) major updates that are well known in the webmaster community as the Farmer/ Panda update. If your website has been tanking for the last 6-7 months you’ll want to read up to determine if you have been hit by The Panda Bear. If you’re not sure, I will show you a couple ways to determine the truth, the whole truth and nothing but the truth.
This update has two names that were coined by Danny Sullivan and Google engineers. Sullivan called it Farmer because it obviously targeted content farms. Google called it Panda, named after one of the Google Engineers (Navneet Panda) that spearheaded this update which included a machine learning algorithm. Whichever name you prefer, Panda and Farmer are 2 in the same.
Data Interpretation & Actionable Reporting
Clean data reporting is only as good as the interpreter. If you already have Google Analytics working for you, that’s great. Do you spend a lot of time staring in awe, wondering how to action the data? Interpreting data should not be left to loosely fitted guesses. At the same time, no 2 sets of qualified interpretations should be considered equal. When report data is analyzed then interpreted it will be scientifically challenged by the logic of trends, observations and analysis. Human judgement and opinions play a major role in actions moving forward.
After a suspicious visual inspection of report data we must look deeper at statistical inference. Let’s detect random variations in certain metrics that are important to your marketing campaigns and business mantra. In order to squeeze juice out of the fruit, it is necessary to examine KPIs with the most closely related metrics and dimensions. Actionable reports that positively affect future trend lines never consistently happen by fluke.