Many [but not all] of the SEO Possibilities
How deep does the rabbit hole go with techniques you can apply to search engine optimization? On-page organic optimization can be very intense if you really want to know. There are literally 100’s of varying SEO elements you can add to your repertoire but it’s arguable how much, if any, impact they have. Below you’ll find a list of many SEO common practices that you may not be aware of. Take a look through them with the understanding they are community tips. If you have more techniques you have found helpful to your search engine placement success please feel free to leave your wisdom in a comment below.
Keyword in URI –Keyword in Domain Name – Keyword in Title Tag – Keyword in Description Meta Tag – Keyword in Keyword Metatag – Keyword Density in Body Text – Individual Keyword Density – Keyword in H1, H2, and H3 – Keyword Font Size – Keyword Proximity (More than 1 Keyword) – Keyword Phrase Order – Keyword Prominence (How Early In Page/Tag) – Keyword in Alt Text – Keyword in Links to Site Pages (Anchor Text) – To Internal Pages– Keywords All Internal Links Valid – Effective Tree Like Structure – Intra Site Linking – Domain Name Extension top Level Domain – TLD – File Size – Hyphens in URL – URL Length – NAVIGATION OUTGOING LINKS – To External Pages– Keywords? – Outgoing Link Anchor Text – Link Stability over Time – All External Links Valid? – Less Than 100 Links out Total – Freshness of Pages – Freshness – Amount of Content Change – Frequency of Updates – Page Theming – Keyword Stemming – Applied Semantics – LSI – Site Size Big or Small Sites – Site Age – Age of Page vs. Age of Site – WordPress Blog – Google Analytics – Google Adwords – Landing Page – URL Rewriting
On Page SEO Factors
Keyword in URI
Keyword in Domain Name
Having your main keyword in your domain name helps you rank for that keyword, some argue it is the most powerful keyword on your domain. If you do your keyword research you may get lucky enough to find a good branding keyword in your web address.
Keyword in Title Tag
Not only is the title that appears in the browser important to engines, they are also very important for engaging people. These titles should be unique on every page and very descriptive of the page content. Since this is the content search engines display in their result pages make sure people get the idea without having to read too deeply into the browser title.
Keyword in Description Meta Tag
The Meta description is invisible to human eyes but intended to help guide search engines and other crawling mechanisms understand the context of a page. Your description should be twenty words or less but there is no hard and fast rule for length of meta descriptions.
Keyword in Keyword Meta tag
Although many webmasters believe Meta tags are not necessary, I believe they still play a small role in determining keyword ranking for your website. It is considered good manners to provide, separated keywords unique to every page but not a requirement.
Keyword Density in Body Text
Where and how you position your key words in your body text also has an influence on how well your web page will rank for desired key terms. Many believe placing your primary keywords in the first one and two paragraphs and also in the closing paragraph is a good structure for search engine optimization. I believe you can also use too many keywords that will result in a negative effect.
Individual Keyword Density
Search engines use a very complicated set of algorithms to determine the meaning of a web page well beyond individual keyword density. They will also look at other words that are related in proximity. Once again if you over-use any given keyword, your pages may be deemed to be spam.
Keyword in H1, H2, and H3
To put more emphasis on your theme keywords you can also include them in your heading tags. Naturally search engines pay more attention to the content inside heading tags, additionally it also provides visitors to your web site with a clear labeling method for each paragraph. Your website visitors will appreciate the ability to scan your page content to quickly find topics that interest them.
Keyword Font Size
Yes font size does matter and also contributes to the theme keyword you are trying to rank for. You can make font sizes larger and smaller by using HTML tags or CSS styles.
Keyword Proximity (More than 1 Keyword)
Targeting key phrases requires an understanding of how a search engine processes the information collected by their bots. I believe that keyword proximity is important in how a search engine will rank web pages under given key phrases.
Keyword Phrase Order
This can also be seen as co-occurrence. Search engines such as Google understand the phrase “President Barrack Obama” while they also understands the phrases “president” and “Barrack Obama” are terms that also exist in the Co-occurrence matrix.
Keyword Prominence (How Early In Page/Tag)
Frequency, keyword density, and prominence are all part of prominence. The primary key words to your document should also appear in the first one or two paragraphs. There are certain methods of blueprinting Google may use to compare your document against others that are written by expert authors in the same keyword market.
Keyword in Alt Text
Keyword in Links to Site Pages (Anchor Text)
When you link to other pages within your site using relevant anchor text search engine algorithms will love you for it. When linking to external pages create anchor text that describes the page you are linking to accurately. This is another important factor for keywords ranking well in search engine indexes.
To Internal Pages- Keywords
Assigning links to the internal pages on your website is a ranking factor. Not only will this help you with potential better search engine rankings you will also lower the bounce rate by offering visitors convenient links to related pages.
All Internal Links Valid
Website architecture shows search engines that you know how to organize information nicely and logically. You may also win ranking points with theme co-occurrence or relevance. Think of your folders or directories as subject matter buckets and keep your content focused in those buckets.
To ensure all your site links are acceptable use Google site maps. When you learn how search engines explore your website you will discover that Intra-Site linking provides the crawling paths.
Domain Name Extension top Level Domain
There are many types of domain extensions that you can purchase. The most commonly used domain extension is .com. Other common types of domain extensions include,
- . gov
When you have file sizes that are similar or very close in size it may not be seen as favorable by search engines. Try to create a variance in HTML or coded file sizes so they do not appear like they are machine generated.
Hyphens in URL
When you use the hyphen in your domain name and asset file names it provides a search engine with a stop point. This stop point allows a search engine to pick up on keywords easily. Make this part of your domain registration strategy and ongoing naming of website assets.
When you design architecture and introduce new publications into your website you do not want to make lengthy urls. There are no predetermined rules for maximum length of URL but, common browsers are limited at some point. For example Firefox seems to be unlimited but Microsoft Internet explorer is limited to around 2000 characters. Concentrate on publishing short and meaningful urls.
NAVIGATION – OUTGOING LINKS
Make your navigation neat and tidy. I like to place relevant links in the left side navigation menu. Relevant outgoing links can be assigned to anchor text in the body of each web page. Make sure they’re helpful, meaningful very connected to the subjects of each web page.
To External Pages- Keywords?
Apply anchor text to outbound links on your web pages that include keywords you are trying to rank for. Remember the Internet is nothing but links, it is the way we connect topics. There are other factors on pages that a search engine may also consider when linking from one web site to another.
Outgoing Link Anchor Text
In your content strategy pointing or linking to other web sites to help your visitors learn as much as possible on your subject matter is a good strategy. Make a conscious effort of utilizing the text you assign your external link to.
Link Stability over Time
All External Links Valid?
Broken and unrelated links may harm your ability to rank for desirable keywords. Double check your work by using programs such as link sleuth. You also want to make sure your links are credible and relevant.
Less Than 100 Links out Total
Don’t go hog-wild making hundreds of outbound links on each webpage. Try to keep your of out-bound link count to 100 or less per page.
Properties of Pages
Freshness of Pages
How often do you update your web pages? When you update it creates a time stamp in the header that a search engine can read. It is thought by many search engine optimization experts that keeping your pages fresh helps stimulate more interest from search engine bots.
Freshness – Amount of Content Change
How frequently do you publish new content on your website? Similar to above new content provides food for search engine bots. Search engine boxer always hungry for new content that is unique and well written.
Frequency of Updates
How do you determine parent theme keywords that are associated with the subject of each webpage? Remember the term theme relevance when you are looking through other articles that talk about search engine optimization.
Keyword stemming is part of search engine optimization that looks at other popular terms often mentioned around a primary key phrase. An example of keywords stemming is “auto”. Other words that may appear around auto include automobile, car, or transportation.
“Applied Semantics is a proven innovator in semantic text processing and online advertising,” said Sergey Brin. A while ago Google purchased a company called applied semantics to help them produce more relevant ads in the Google AdWords network. After using this technology for a short time Google’s co-founder made the comment shown at the beginning of this paragraph.
Latent semantic indexing is an algorithm used by Google that includes an analysis and indexing of web pages. This algorithm may determine that the content shown on a given web page is spam and therefore discounted from the main Google index.
Site Size – Big or Small Sites
How many pages are on your website? It is no secret in the search engine optimization community that search engines such as Google love big sites enriched with quality content. Big sites must include unique and well written content.
Seniority or time online for any given website is also an important factor in search engine ranking or trust. It is believed the longer a web site is online the more trust search engines such as Google will have for that website. History is also a part of site age. If your website was deemed to be engaging in blackhat activity over time it may result in a negative response from search engines.
Age of Page vs. Age of Site
Search engines will also look at the age of web pages compared to the age of the web site. This will also give a search engine a good idea on how fresh the content is on your website.
Using a WordPress blog has many distinct advantages. All code is automatically 100% W3C compliant. This will help your website rank because search engines recognize clean code. Google has a quality score algorithm that factors in many characteristics such as freshness, navigation, and code compliant. Without effort WordPress helps in all of these areas.
What good is all the traffic in the world if you do not know what they’re doing once they land on your webpages? How did they get there or who sent the visitor to your website? What pages did the see and where did they exit? This free web analytics tool offered by Google answers these questions and many more. I consider Google Analytics to be one of the most important tools for constantly improving your visitor experience.
If you don’t want to wait for traffic you can use Google AdWords to instantly drive targeted traffic to designated landing pages. AdWords campaigns can be very profitable or very costly depending on how well the three main elements of pay per click advertising come together; keywords, ad creatives and landing pages. These three elements are the critical elements that will determine your fate with pay per click advertising.
Creating designated landing pages to greet visitors under certain circumstances such as paid traffic. You can also use this approach with search engine optimization if you have good website architecture and design planning. In other words you want to anticipate the page your visitor will land on after entering particular keywords and craft that page for that keyword mood.
Search engines do not like dynamic urls as much as they prefer urls that factor in relevant page naming. An example of a dynamic URL is http://galearning.com/?page_id=2 versus http://galearning.com/marketing-tips/real-estate-marketing/real-estate-wordpress/.
There you have a quick crash course in search engine optimization elements that ultimately play a role with where your website will rank in the natural search engine indexes. There are hundreds of other elements that will also affect your ranking but these are the main ones. Take your time and get to know what each one of these ranking factors can actually do for your placement in search engine result pages. It will be one of the best investments you have ever made to bring targeted visitors into your sales funnel.
If you want a professional company to take care of SEO for you consider integrated Internet marketing.