I Have Many Web Sites; Why Am I Not Ranking?
This is an interesting question! First, let’s understand that Google algorithms do look at the Whois look up. Why would they do that? To find out who owns each domain on the Internet. Google is also a registrar so if you decide to invoke the privacy option for an extra $10.00 you may as well have gone to McDonald’s with your family for dinner…provided you were trying to hide your domain name ownership from the engines. The reason you are hiding your name from prying eyes is because you have many websites gaming the same market. Is that fair?
Fair is fair! That’s what search engines like Google are saying. If one person has twenty different web sites that all sell the same product [with the same content], it is obviously to gain a larger market share. In my experience, having multiple domains that serve the exact same purpose is nothing but a waste of time, energy and money. On the other hand, if you strategically approach the same situation and purpose in each domain independently, all your sites will likely rank with the search gods.
Ways to Effectively Use Multiple Domains
You can also use multiple websites to educate the public on topics around your business. Unbiased opinions and reviews are generally respected very well amongst search engines. Having multiple domains can hurt you or help you, it depends how you approach it. At the end of the day ask yourself, why am I doing this? There are clever ways to gain a stronger market share and better client retention using multiple domains:
- Country Domain Extension– Present your products to the global market in their language and speak to each unique market. E.g. Canada= .ca domain extension or .uk is for the United Kingdom.
- Brand Protection– If you’re Coca-Cola you’ll probably want to register the most popular domain extensions such as .com, .de, .biz, etc.
Myth- Search Engines Let you Win More Traffic with Duplicate Content
If this strategy paid off everybody would be doing it. It’s tempting, with the low cost of domain names, to purchase 100+ domain names and just publish the same website 100+ times. If you decided to do that, it is direct violation of Google’s response to using duplicate content to “win more traffic”.
“Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.”
There is no doubt search giants like Google do not approve of duplicate content being used to gain an unfair market stronghold online. You can be sure that search engine engineers will continue to find better ways to filter out useless duplicate content, whether it’s spread out over multiple domains or all on one website. One of the main weapons you can use is canonical redirection (best URL version) or use 301 permanent redirects when more than one version of a content page exists on your website.