Search Engine Optimization (SEO)
Getting your website optimized for search engines is one of the best investments you’ll ever make. With the power of Google Analytics you can easily measure organic growth after ethical page optimization throughout your website has been applied. SEO is constantly evolving so it is necessary to do constant homework on what the ingenious search engine engineers are up to. The areas of organic optimization (SEO) we like to always include in any project are:
- HTML Title Tagging
- Meta Tag descriptions
- Meta Tag keywords
- Content Optimization of headings, bold and body text
- Content analysis
- Tagging content pages
- 301 redirecting
On page organic optimization is performed to enhance your website’s ability to be placed highly in search engine result pages and present an enticing elevator sentence to web surfers. The primary ingredient is well written content that employs your keywords AND teases or entices the reader to visit your website.
When your money keywords are entered into a search engine, ethical and effective optimization will increase your website’s ability to entertain targeting visitors. If your teaser text was written correctly the reader will click down on your cleverly written copy instead of your competitors. In order to perform page optimization successfully you must put yourself in the mindset of your patrons. What pleasures and pain points do your customers feel? The answers to this question can be the basis for writing your meta description that, almost always, is displayed in SERPS (search engine result pages) to searchers.
The other aspect of search engine optimization is off-page. One of the most commonly misunderstood and abused off-page ranking factors is obtaining incoming links to your website. Search engines consider quality links that point to your website as citations, some are more powerful than others. This can improve your rankings significantly but also harm you if incoming links were not naturally gained. The best way to obtain natural links is to have an attractive website that people like linking to. Then links will accumulate over time naturally and over time will likely has a postive impact on your search engine placements. As part of the ultimate marketing package we insure your website has an irresistible offer and accumulates links in your social media management program. Your fans on Facebook and followers on Twitter will visit your website by following links that get liked, tweeted and retweeted. Once again, the key is great content that holds value to the viewer.
Bottom line: Higher search engine rankings result in more visits from targeted internet users.
- Improved Placement– Insures your web pages are optimized and not violating webmaster guidelines
- Attract & Engage– More website visitors
- Keyword Focus– Each document is configured to have laser focus on a key topic
- Interlinking– Navigation through interlinked text documents provides a better user experience
Includes keywords in Headings, Keywords in title, Keywords in Meta keywords, Keywords in Meta descriptions, interlinking and tagging content pages (20 pages total).
When your website is ranking under valuable keywords you and your team should do a high five. It will likely be your most profitable source of traffic representing great lead generation, product sales and engaged visitors. In your Google Analytics reports you’ll be able to see Google, Yahoo, AOL, Bing and many other engines that send you traffic. It is important to please the search gods who in turn please your customers by presenting your website to them!