Why you Avoid Social Networks
Do you find yourself constantly craving a bite of your social network timelines or have you graduated into the next obvious human progression? For a large part of social networking enthusiasts, you’ve maxed out your mental bandwidth. Accessing Twitter and Facebook 10+ times a day has become a time sucking vampire tapping into your reality. You are more mentally drained than you have ever felt before. Is this because you have too much time invested in your social prowess?
The truth is going to surprise you! You have been active in your Twitter & Facebook world for several years now. It’s been a bit of a roller coaster ride, sharing thoughts and emotions with friends but you can’t help logging in everyday to catch up on the latest. It really has felt like an addiction! Now a strange feeling has come over you. For some strange reason you have a new-found resistance to logging into your social networks. It’s no longer the social playground you have been so adamant about accessing every day.
The easiest way to diagnose your new-found lack of motivation to continue spending countless hours everyday in your social network(s) is to understand human nature.
Fear-Factor Limits True Disclosure
Fear factor is a part of our genetic make-up. No human is exempt from this human emotion! Connecting with people you have not heard from for years will naturally entice your curiosity to explore their success and lifestyle. After learning all you can about your renewed acquaintances it strikes you…you are not as successful as your grade 12 classmate George and Sally married that guy you could not stand in college. You’d like to ask questions about how things are going with George & Sally but it scares the be-Jesus out of you. How do you open up dialogue in a social network appropriately?
Last week you logged into your Facebook account and saw a post from an old friend that caught your eye, “My 8 year dog was hit by a car and died today—RIP Rufus.” Years ago you knew Rufus and his respective owner. He was the most careless dog owner you have ever known. Rufus was constantly aggressive with people, running in front of cars, jumping the fence, etc. He was a product of neglect and lack of proper training. Your gut response is to speak out and say “Why don’t you learn how to be a responsible dog owner?!” Instead you bite your tongue and read the sympathetic responses from friends. Is it fear of what others would think that prevents you from posting what you really feel?
The fear of failure is another human emotion we cannot deny. You may try to pretend it does not bother you but you know it does.
Business Postings are not like Personal Posts
Everyday you log into your social networks and post messages for your business. You also let your connections in on some of your personal life. After spending an average of 2 hours a day (for years) injecting your social networks with wholesome information nobody seems to care. If they don’t care, why should you? Well, you do care and it may trigger you to say something dumb! Here you use the time clarity rule if you’re wise…give it some time for your mind to clear before responding.
Sick and Tired
If you are an avid social networker your time investment may exceed several hours a day. Every night when you sit down to relax your eyes are burning from the countless hours you spend with your eyes glued to a computer screen. Your lower back is constantly aching from supporting your body weight whilst sitting in your chair.
There are new social networks like Google+ for business or Pinterest that scream for your attention too. How the heck can you invest time into them when you are already at your tipping point with Twitter and Facebook? The trick is to realize your social engagement fatigue threshold before you approach it
Business Tips to Combat Social Network Avoidance
The first thing to realize is you are not alone in your thinking.
- Business Value Assessment– Whether you are working personal or business social profile[s], understand what you bring to the table. Your connections will soon discover how you can help them. In fact you’ll likely find people are constantly asking you for more of what they like about you.
- Be Consistent– You may be a hockey coach of an aspiring team in a small town. Every Monday you post the highlights of the weekend’s hockey game for locals to comment on. If you notice a pattern of interaction and audience involvement…keep doing what you are doing.
- Bite off what you can chew– Manage your social profiles in a comfortable way. Avoid the temptation of getting involved with too many social networks. Embrace the connections you have in the networks you are comfortable in.
- Analysis– Most social networks have built in tools for you to learn what people are most interested in. With Facebook you can look at your insights and with Twitter there are countless apps and resources that will help you.
I think we all can agree social networks such as Twitter and Facebook are here to stay. These networks can help us improve our business and enlighten our personal lives. How you choose to engage them is up to you. If you decide to say “enough is enough”—take your well deserved break but chances are you’ll be back!