3 Basics to Absolute Control of Your Precious Domain
Who is the legal owner of your website? What’s the IP address, user name and password to your host? I need FTP access!To some these terms send you for s spin.
Are you in control of marketing the web properties you own?
Do any of these points ring a bell with you? They should because these are key points that speak to the ownership and management of your web properties.
From experience you cannot help but learn there are plenty of ways to get taken advantage of when you own or build a website. What I am about to share with you is intended to help you NOT get pulled through the ringer when creating and maintaining your web presence. Please pay extra attention if you are new to the online world with your plans for a shiny new website.
In the beginning of your website development you’ll likely want to register a domain name. While this is simple to do through websites like GODaddy.com, some may elect to have a stranger register it on their behalf. It may be a friend, web design firm, relative or even a stranger you decided to have register your domain name and design your website. Although this may seem like a stress free solution, it may come back to haunt you. If they do not register the domain name in your name with your email address, they legally own it.
I know you trust your best friend who registered your website because he/she is good at it and has plenty of experience. Your best friend Jerry registered your domain name in his pre-existing account then had a terrible accident and was killed. Guess what? Your website died with your best friend, Jerry. That is a great example of how legal ownership innocently falls into the wrong hands.
In order to prevent this from happening (intentionally or unintentionally) do a whois lookup. After your domain name is registered by a third party; check to see who the legal registrant is. If it is someone else you need to address this right away.
This information is administered at the registrar. I recommend you also have access to the registrar. To access your registrar you require the following information:
- Web Address
- User Name
- Admin Email Address (make sure this is your email address)
When choosing a registrar make sure they are ICAAN approved. Once you have registrar access you have control of your domain name.
Note: It is your responsibility to renew the domain name before expiry dates. Your registrar is who you pay for domain renewal. The costs range anywhere from $5/yr to $140/yr depending on the choice you make, so Choose wisely. If you are choosing a registrar, check their renewal rates before sign up. Do not fall for any future email phishing schemes from other registrars that may send you renewal requests. It happens frequently so you’ll want to clearly know who your registrar is.
Finally you’ll want to select whether you want domain privacy which hides your personal information from the public. Now lock your domain, set it on auto renew and get ready to deploy your website.
How to Access Your Hosting Account Required for Website Launch
In order to put your shiny new website in front of the world a web hosting account is required. Once again, you may have another company take care of this for you. If that is the case you probably do not have to worry about this provided the steps above were followed. However if you are an educated website owner or are uploading information to your hosting account (web server) you’ll want to obtain some important information. With this information you can completely access to your server space via FTP (File transfer Protocol) and other methods.
- Host IP address
- Location of web directory (usually public_html)
Now you basically have the key to get into your server or hosting account.
You are up and running with your stunning new website design, it’s a done deal *gulp…right? If you were taken down the right education path in the development of your new website, marketing should have been discussed. Of course private forums and client login sites may be an exception to marketing, but 99% of websites have some kind of business goal. Common goals include lead capture, Ecom (selling products) and/or brand lift. A marketing strategy will simply help achieve those goals much quicker.
There are three core elements to owning, marketing and controlling your website; verified ownership, access to your server space and a perpetual marketing machine. These three little pieces of website success are all you need to know to be in total control of your website.