Twitter Collaboration Case Studies
In my Twitter engagement article I pointed out how Twitter search can help you find interesting people to talk to on Twitter. Now you must be thinking about what you want to talk about with people you know and don’t know on Twitter.
What are some good ways to collaborate or have conversation with prospects, customers and competitors on Twitter?
In the following article I will show live examples of collaboration with prospects, customers and competitors. Before we get into that, let me share my view on competitors. I don’t have any competitors [mindset]! Even though we all know we have competition, on Twitter you have global reach with all your conversations. It’s a big world with a lot of opportunity for you and your competition. Why not listen to your competition and learn? The world is your oyster.
We also must agree competition is healthy! Without it your business would be terribly boring. Some of the most engaging conversations I have had on Twitter are with (what some would consider) competition.
Twitter Collaboration True Stories
I recently moved to Orillia after spending many years in and around the GTA (Greater Toronto Area). My goal is to launch a new website marketing company in Orillia. How will I connect with people that need a good website marketing company? Obviously I will use the internet marketing skills learned at companies like TechWyse, but I will only focus on Twitter marketing for business in this article.
- Case: Elinore Gibson
- Subject: Website Design
- Twitter Profile: http://twitter.com/OrilliaBusiness/
- Twitter URL: http://twitter.com/OrilliaBusiness/status/106051802495066112
- Original Tweet: Just moved up to #Muskokas from GTA. I would like to have a website developed. I heard you can you help? #needwebsite
Elinore is from the GTA also. She recently moved up to the Muskokas to get out of the gridlock and expand her business. Lucky for me she is a savvy Twitterer. She was able to find me through Twitter by asking other local people on Twitter who they would recommend as a good website marketing/design company.
In a matter of a few minutes I was able to learn (on Twitter) who my customer was and what she needed. I learned she wanted a website design from her son’s PSD (Photo Shop Document) file. Her requirements do not require the necessary marketing drive behind any successful website because her husband is a marketing professional.
Result- Prospect to Customer
We are currently in the process of building her website and working with Elinore’s other half to coordinate brand & marketing. –Thank You!
Example 2- Customer Collaboration on Twitter
- Case: Hostgator
- Subject: Website Hosting
- Twitter Profile: http://twitter.com/hostgator
- Twitter URL: http://twitter.com/hostgator/status/111350708506341376
- Original Tweet: Thank you so much @hostgator for helping me to restore back my blog!
Hostgator is one of my favorite web hosting companies. Like all webhosting companies they occasionally run into network issues and/or an influx of daily technical support requests. If you know anyone who is with Hostgator you will hear them rave about the unparalleled level of support they offer (no, I do not work for them). You can reach them through real-time chat, toll free calling, email or Twitter.
If you visit the HostGator Twitter profile you’ll notice every Tweet is helping a paying customer, prospect or technical support inquiry. Think about that for a moment—Every Tweet has monetary significance to the company. I don’t mean once in a while…I mean every minute of every day; Hostgator is on Twitter solving real-time problems for their customers.
There are thousands of other well established entities using Twitter in a similar way. You may be reluctant to embrace Twitter for your business this way but consider the social proof impact this has on prying eyes. What better form of convincing proof does a prospect need than to witness customers being satisfied in real-time every day?
Result- Prospects to Customers and Great Support
Hostgator currently is the 21st fastest growing company in the US
Example 3- Competition Collaboration on Twitter
- Case: Wix Free Website Builder
- Subject: Website Design with Unique Domain Name
- Twitter Profile: http://twitter.com/wix
- Twitter URL: http://twitter.com/OrilliaBusiness/status/104270450435162113
- Original Tweet Example: Does Wix also offer a custom domain name with publishing system?
Wix is a well established company in NY, Tel Aviv and San Francisco. They are a popular global choice for people that want to completely build and manage their own website. With an intuitive user interface, the Wix touch allows non-techies to create and manage stunning website designs.
Recently an interested prospect contacted me about creating a custom website. He explained the current website was created using Wix. Once I looked at the website I could see there was significant time and effort that went into it. I asked him “Why do you want a custom website and what don’t you like about the one you have?” He responded, “I love my design but I want a custom domain name and I don’t think you can do that with Wix.”
My first thought was to do what is always best for the customer. In this situation he did not need a custom website, he is happy with the design, functionality and navigation. “Can Wix just give this fellow his own domain name?” I thought to myself.
While I was on the phone with my prospect I went onto Twitter to find Wix. I was not shocked to easily find them on Twitter through promoted Tweets.
Interestingly, I found them in one of my preset Twitter searches. So I asked Wix the question on Twitter while I am still on the phone with my prospect “Does Wix also offer a custom domain name with publishing system?”…
….Wix responded. Yes we can build a Wix site on a unique domain address. In conversation I learned the website was recently created, so relocating to a new address is not a big deal. It looks like 301 redirecting cannot be implemented on the free Wix account you originally set up. That means any traffic the old pages were getting will be out of your control. In this case there are minimal website visitors because the website was recently launched.
Result- Prospect to Customers and Great Support
Developing an honest and trustworthy relationship comes from doing what is best for your prospect or client. Because my prospect expressed a passion for the Wix interface, it was best for him to stay on board. Twitter gave me the communication means to get real-time answers for my prospect. We build cool custom websites but that’s not what was really needed…he already has a cool website.
The prospect converted to a marketing client after redoing his website on a unique domain name at Wix.
Now you have some real-life examples of how business can collaborate on Twitter. Hopefully you have some good ideas for your business to use Twitter tastefully. If you have any stories to tell about your business on Twitter feel free to chime in below.