How Many Marketing Channels are Available to You?
We Shall Find Out!
In today’s business climate channel design is worth taking a closer look at. The marketing channels you choose to engage may each have their own unique design features based on the audience you are reaching out to. As you are creating and deploying media channels, channel management tools are available to help you maintain control and analyze RIO.
First let’s take a look at what marketing opportunities we have to consider.An enormous list of marketing channels you can leverage for your business today.
Account Management- Count on your account management team to have customer interactions that result in sales and up-sells. They will help foster lasting relationships with clients along with converting prospects to customers.
Affiliates- Can help you generate qualified leads and product purchases. When these goals are met affiliates receive an agreed award.
Amazon or Ebay Store- Utilize the best shopping software in the world by introducing your product line to an Ebay or Amazon store.
Barker Channel- Just like the name infers; the circus barker was that loud voice you always heard pointing them to circus attractions. A barker channel is a dedicated TV channel that broadcasts your marketing messages and advertising.
Beermats- Custom imprinted beer mats are one of the most common utilized marketing instrument for bars, taverns, restaurants or any business related to hospitality where cocktails are served. They include your brand, message or tagline. These promotional items may also become keepsakes.
|Billboard Advertising & Signage- Outdoor advertisements in high traffic areas present your audience with a brand message every time they travel the route where the billboard is placed. Distance from the roadway, size of billboard, graphic design, volume of traffic and type of travelers all play a role in the effectiveness of your message.||Travelers|
|Blimp Advertising- You've seen them at outdoor events like Nascar, tradeshows, baseball games, football games, etc. It is a popular form of advertising for corporations where a logo and/or brand message is imprinted on an air vessel known as a blimp.||Event viewers|
|Blogging & Microblogging- A micro-blog gives you the space to say what you want as descriptively as you desire. A Micro blog is similar to Twitter in that your content messages are short and to-the-point. Both platforms provide your readers to interact with your published content.||Online subscribers|
|Brand Hijacks-it sounds low down and dirty and it arguably is but it's considered legal to piggy-back on a popular brand in order to increase your sales. A good example of this is in the hotel industry where online travel agents such as Expedia or Booking.com.represent a hotel. When accommodation is booked through the website a commission is awarded.||Online purchase|
Brand to hand- In 2005 this channel of marketing began to really gain traction. It refers to the ability of placing your brand in the hands of customers through their mobile device. Your customers live in an evolving world that now favors life in a mobile device including interacting with their brands through these devices.
|Branded Bookends- From brass to almost any substance that can maintain shape custom bookends will remain in the presence of human eyes for a very long time. Combine beauty with your brand to bring charm and brand to any bookshelf.||Time/ repetition|
|Call Center Attendants- These days you can consider automated or human based call centre attendants. Although automation may seem like the logical way to go, the human can react to another human's needs much better than automation. For taking orders, upselling and having an empathetic ear human based call centers are the way to go utilizing automation only to direct the call.||Interaction with customer|
|Carrier Bags Imprinted- Used to carry countless items like groceries, luggage, clothing, gifts and more. They can be custom imprinted available in many different substrates such as paper, plastic and Tyvek.||Visual repetition|
|Catalogue of Products & Services- Design and publish your own catalogue in both print and digital formats to increase sales. If your catalogue is subject to frequent product and price changes it is recommended to limit production of the of printed catalogues. The digital version should always be the seed document.||Observer's requirements|
Celebrity Endorsements- It's no secret when celebrities such as Oprah Winfrey bless a product sales skyrocket. The trick is getting your product in front of a celebrity's eyes and impressing them with its benefits.
|Concession Store Sales- If you have tons of confidence in the sell-through of your great product but lack sales there's always the concession route. With this model retail space is allotted for popular items, when the items sell the vendor gets paid.||Shoppers|
Content Marketing- Utilizes content such as blog posts, social media, videos, web pages or file attachments to draw interest around your brand or promotion. It is usually not done in a hardcore sales format rather softly nudging the reader towards your initiatives.
Display Remarketing-Is when your online advertisements are displayed to visitors that have viewed your website previously. These campaign are easily created using Google AdWords who will guide you through the process within the user interface.
Door-to-door Sales- Although it's not as popular as it was decades ago there's something very special about knocking on doors. Depending on the type of product you are selling this method of selling your products could cold have the highest ROI. Quality of lead and sales representative are key factors in a high closing ratio.
Email Signatures- Provide a nice little summary of references (links) to your business. They include links to your website, blog, latest news, social networks, new offers, events, invitations to demos, access to free tools you may offer and more. Every email you send or reply to will have this signature located at the footer of every email.
Email List Building- The object here is the collect email addresses via opt ins. This is done in many different ways such as online contests, sharing useful content or website info requests. Social networks such as Facebook and Twitter can be used to drive traffic to your opt in location (web page).
Facebook PPC Advertising- On Facebook you can create an intimate page about your business with a call to action. Then you can pay for targeted traffic to visit this page within the Facebook network. You surely have noticed these ads appearing on the side of your Facebook profile. They are paid advertisers.
Facebook Business Pages- With or without paid advertising your business page can still create a buzz and attention to your products and services. Facebook business postings are most effectively published by not exercising hard-core sales techniques.
|Facebook member & internet surfer|
Fax Broadcasting- It's not as popular as it once was in 1980/ 90's primarily because uninvited fax broadcasts have a very low rate of return and often have a negative effect on the recipients.
Field Sales Agents- Outside sales representatives can be salaried or straight commission. The chances are your products, goods or services need the TLC of a field sales agent. They'll help insure more deals close, smoother transactions, lead generation and build strong B to B relationships.
Film/TV Commercials- Presenting your marketing ideas on a a medium that humans have been adhered to for decades is a good bet to reach a wide audience if your budget permits. If it's a little steep for you a reasonable facsimile is an internet-based video advertisements.
Google Images- First, It is not recommended to use Google images for your marketing purposes. They don't belong to you and can result in copyright infringement. When you generate your own images optimizing them for your website and Google Images only requires a few simple steps. Make sure the image is related to the content without large files sizes. Images should ideally be 100kb or less to avoid long load times. When saving your images use relevant file names that can often include the title of the document.
In-box ads- Currently Google's Gmail product is the most refined for placing your ads in front of Gmail users. Despite the declining popularity of email this marketing channel is limited in its effectiveness.
Infographics- It's a beautiful way to boil down massive data sets to into pretty visual rich graphics that tell the entire story. They are a great marketing tool to add to your arsenal with comprehensive, visual rich qualities.
Inserts (Printed)- Choose a popular distribution means to place your printed marketing piece into. Common distribution methods include local newspapers, magazines, catalogues and newsletters. Try to select a distribution method that compliments your product or service; E.g. if you are selling a recipe book insert your offer into food and beverage related publications.
Interstitials - appear before or after expected web pages as distributed through an ad server. You may also choose to host your own Interstitials.
In Video Game Ads- Also known as In-game advertising or IGA where sponsored advertisements are place in video and computer games. In 2016 about 7.2 billion was spent on video game advertising.
Jingles- Short songs can play as advertisements stand-alone or in videos. These songs have been designed to communicate 1 or more memory hooks. Jingles can be happy, sad or annoying with the goal of sinking its hooks into you. A few good Jingle examples include; a) Pop-pop, fizz-fizz oh what a relief it is b) When you eat your Smarties do you eat the red ones last? c) In the valley of the Jolly [ho-ho-ho] Green Giant.
Kiosks- Design your own Kiosk for trade show and events or seek rack space at municipal travel kiosks. Depending on your industry you may also develop an interactive kiosks where your customers can enjoy self-service to your products and services. We are already seeing many self-serve kiosks in grocery stores, gas stations and other retailers.
Linkedin Profile- This is your first step into this network for business. It's where you build and manage your public profile. Once you are a member it's a good idea to make connections, share ideas, explore groups and even consider running paid ads.