Our Social Tsunami Demystified
Those were the days when we would drive to our 9-5 jobs, come home at night to spend time with family and have our backyard social gatherings on the weekends with friends. Today we all have backyards that are connected through social websites like Facebook, LinkedIn, Twitter, YouTube and Google Circles.
Who Controls the Internet?
Do we really need all these social networks? In order to answer this question we must understand how the internet is evolving. First, I will ask another question; “who controls the internet?” There is only one correct answer; “Us (the people)”. Without people on the internet there would be no internet. In 2007 we (the people) decided that Facebook and Twitter were cool. In an unprecedented trend we began flocking to these social networks.
Wait, there’s a problem here, says Google. Our flagship product, Google AdWords, is losing reach because people are disappearing behind password encrypted Facebook. Now there are less people to click our ads that our advertisers pay for. The emergence of Facebook had a profound effect on the internet and online giants like Google and MySpace (RIP). Admittedly Google’s former CEO, Eric Schmidt, says they “underestimated Facebook” at the time.
Google, Yahoo and Facebook Website Analytics Comparison July 2009
Interpretation: Facebook grew almost 250% over one year (2008-2009). –Source
Google, Yahoo and Facebook Website Analytics Comparison August 2011
Interpretation: Facebook continues to be the fastest growing network. Yahoo has been dethroned as the second most visited website. Google’s last few months are on a steady incline likely from the launch of Google plus/ circles – launched Jul 7, 2011.
Twitter is the number one social network choice for business marketing today. In 2009 this network went from 3% to 48% as a number one choice to business marketing in social networks. Below you will see a comparison of Twitter, MySpace and LinkedIn.
LinkedIn, Twitter and MySpace Website Analytics Comparison August 2011
Twitter is the dominant website, just surpassing MySpace in unique visitors. LinkedIn is the fastest growing network while MySpace is a sinking ship.
Google, Microsoft and Yahoo have made bids on Twitter. One bid was as high as 4 billion but was quickly rejected by Twitter.
Online giants like Google, Facebook, Yahoo and Twitter have one primary objective; to sign-up and retain active members. With active members comes plenty of UGC (user generated content). That is a primary ingredient for advertising. Social networks revenue is generated by the ads you see when you surf your networks:
- Facebook ads
- Twitter Sponsored Tweets
- Google AdWords
This is the road social networks are leading you down. It is the trade off for the mammoth amount of time they suck from you.
Looking at from our (the people) perspective, we are free to publish almost anything we wish. We can make business pages, groups, event calendars, photo galleries, announcements and be connected to our interests. Marketers are in their glory with the endless reach possibilities. It’s a fine line though. If marketers take a traditional approach and push an agenda too aggressively nobody “likes” you.
Social networks are begging for your attention. They are free to join but they want plenty of UGC (user generated content), preferable everyday. The problems with that are it’s a time sucking vampire and you may be sharing a little too much. New social networks like Google Plus will continue to emerge and grow. That means if you hate it now, your gonna hate it more and more as the online giants try to capture your time and attention.
- First you need to learn how to use the bloody networks.
- Second you need to spend valuable time stuck to the monitor trying to connect, manage and make friends.
- Third, you are expected to login everyday to poke, update, ad videos, add photos, Tweet, Retweet, reply, follow, unfollow, etc.
When does it end?
When we say it does 🙂
OrilliaBusiness.com’s Recommended BIG 6 Social Networks
If you decide to let go of your hatred in an effort to leverage these networks we recommend wasting your time in 6 main networks.
- On Facebook we can share in conversations with our friends, family and lots of other people in the world. Create endless photo albums, pages, groups and fan pages for business and person use.
- Twitter allows us to instantly speak with any other Twitter members around the world. In 140 characters of text or less [Tweets] we can say what’s on our mind and others can reply, retweet, and make favorites.
- Google Places is not defined as a social network but is a key component to online visibility. It is Google’s service that is completely verified online and offline. Quickly grow your market in your community with a free listing from Google Places.
- Google Plus is currently the fastest growing social network. They are also the newest mainstream social network. Google has tried to exercise it’s dominance within the social space in the past [The Wave & Buzz] but failed. Currently Google Plus remains in Beta but can be accessed by invitation only.
- Digg functions using a basic principle; members vote on public web pages. When members vote they “Digg” it. The more Diggs a webpage has the more visibility it gets. The only way you get significant traffic from Digg is by true votes from the Diggnation.
- YouTube has the lion’s share of video sharing. You can produce personal or professional business videos and upload them to YouTube free. Once they are uploaded the world can see them and/or embed them on their website.