The Shocking Truth About Online Reviews
Have you ever wondered how authentic that online review was that helped you make the worst decision of your life? The world of online reviews is one of deception and has just been exposed in no uncertain terms as such. To prove how shady online reviews are CBC’s Marketplace set up a fake business identity based on a grilled cheese truck called ‘Cheesed Off‘. The fake company brand also had the tagline ‘come get fed up!’. This truck did not exist in any way, shape or form! CBC’s graphics team helped by drafting up a logo and a convincing Photoshopped picture of the Cheesed Off truck along with a bait website.
As a new business they need the help of professionals in internet marketing to quickly get the message out there. But what they find, as a small business starting up is deception with true cause for lost confidence in online review websites? [Read more…]