Did you Know The Web Has 2 Layers
The majority of web surfers explore the surface layer of the web. Our searchable web is a small fraction of the entire web while the largest slice of cyber real estate remains taboo . It is the most policed, monitored and supervised (believe it or not) layer of the internet.
Layer 1- The Web Sea or the Searchable Web
How Information is Flows Online
What you see and don’t see…
Ever get the feeling you are being watched? You should know that we are in the age of “Big Data”. That means companies like Google, Facebook, Bing, Amazon and countless other high tech companies want to know more about you!
Facebook has a team of engineers that develop algorithms to improve user experience. You may be someone that likes oranges but you are always clicking links from your friends about apples. Facebook will now decide you don’t like conversations with oranges and remove them from your timeline. Now the majority of the posts made by friends that write about apples will populate your news feed. What about the oranges that I truly love?
When you add a link to Facebook for your friends to explore it is never a direct link to the source. Instead, Facebook uses their own link so they can track the activity. This often causes long load times and is actually redirecting your links… maybe several times in one click. The potential path of a Facebook link before it reaches its targeted page could be; Shortened-URL> FacebookLink> DestinationLink. Each one of the links will track the clicker’s activity.
It is also important to know that approximately 20% of all links on Facebook lead to viruses. So be careful when your friends send you initiations to join them via Facebook apps.
In many cases your friends have no idea they have done so. In fact sometimes they are infected. When this happens their entire friend list may be sent invitations without any knowledge from your friend. Some Facebook APPS are dangerous; I suggest you do not use any of them unless you are 110% sure they are safe to eliminate the risk of infection.
What is Google Privacy?
Google engineers have also stated you are still being tracked even when you are logged out of Google. They use about 60 different signals to track your behavior…
Logged out of Google! You’re still being tracked!
Logged Out of Google Tracking Examples
- Is your computer running?
- What browser are you surfing with?
- What kind of a computer are you using?
- Where are you sitting?
With this information Google can deliver search results and advertising they believe are best suited to you. The days of one Google fits all are history. They want a highly personalized experience so you’ll be engaged longer, buy more stuff and stay logged into Google.
Mathematical formulas are applied to eliminate certain results from us. It is invisible to those that are unaware of it. This is the result of big tech companies collecting “Big Data” from its users and applying it to paint a picture of you.
Google and Facebook are the biggest culprits simply because they have the most traffic. A larger sampling means more actionable data. It does not stop there! Washington Times, CNN, Yahoo! News, Forbes and countless other portals are using some form of personalization & tracking. What do you think about the idea of our internet starting to tell us what we need to see and not necessarily what we should see?
Is the Personalized Web a Problem?
As an example, many people consider CNN to be a biased perspective. You see what they want you to see, the way they package it. When we take a look at our online sphere we end up in a plastic balloon.
Imagine living in your own personalized balloon of information. This balloon is created by machines and formulas that decide what you should see. You only see what has been preselected by artificial intelligence that claims to know you. You will not see what information your personalized profiles filter out through artificial personification. That is what the web has become for us!
This article focuses on a layer of the web that the majority of us explore. It seems endless and fruitful no matter what you are looking for, but it is only a small fraction of the entire internet. Under the top ‘web sea’ layer lies the mammoth ‘Deep Web’. In the next article I will share my findings while exploring the Deep Web. In the meantime, feel free to tell us your thoughts on what the web has become (comments welcome below)…