I Don’t Have A Clue How To Build A Website!
You’ve been chasing your tale for a while now trying to put a cool website together. Your mind tells you this website project needs to be everything to every visit. The problem is, trying to be everything to everyone may result in being nothing to everyone. A cluttered looking website with tons of poorly organized information may be overkill–resulting in poor visitor engagement. What does it take to do business online?
“To open a shop is easy, to keep it open is an art” -Chinese Proverb
Why Do You Want A Website?
Simple questions don’t always have simple answers. From the outset of your website development, the first question to answer is “why do you want (or have) a website?” First, we’ll take a look at the advantages of having a website. Then we will decide on why we want a website.
Websites are the least expensive method of marketing for your business. This is especially true when you understand the advantages of developing a website that engages the majority of visits. The advantages of owning a website outweigh the disadvantages of not having one by a longshot.
- Sell Products– Put your product line on the net a sell more products
- Competitive Edge– Whether your competitors are online or not, a freshly updated website with a well planned marketing design will give you an edge
- Customer Care– Provide better client care by publishing answers to your most frequently ask questions
- Reduced Advertising Costs– Advertising on the internet with PPC advertising and organic optimization can instantly bring qualified customers to your website
- Brand your business– Increase brand visibility or re-brand
- Get Leads– Make your phone number and contact form highly visible to maximize lead generation
- Network– Easily find other businesses that share common ground with you.
The Answer To “Why have a Website?”
We understand some of the advantages of having a website but what kind of website should we build? Equally important is the audience we are targeting. In simple terms, your big question is; “Who is your audience and what do you want them to do when they visit your website?”
Learning more about your target audience is done with market research. Setting goals or objectives should never be overlooked because they are at the heart of your business. Additionally, website goals can be tracked using Google Analytics.
Once you know the goals, your website design will be more attractive to the right audience. Here are some examples of measurable goals a website can have:
- Generate Leads– Lead generation by phone or form submission
- Sell Products– Set up your sales funnel and measure visitor activity
- Newsletter Sign Up– Build a list of opt-in subscribers and learn how they arrived on your website
- PDF Downloads– When high brand PDF files are downloaded analytics will help analyze key metrics like traffic source or keywords entered.
- High Brand Pages– Certain pages on your website are keys to your marketing messages.
Whether you are looking for product sales, lead generation or brand value; it’s a good idea to decide prior to developing a website. For more information on the pains of getting and maintaining a strong internet presence visit our 11 point checklist for creating your website.