28 Ways to Determine If Ecommerce is for your Business?
Did you know that consumers feel safer doing online transactions than offline? It shouldn’t be that surprising to you. With online purchases, banks are very good at detecting fraud and almost always award any dispute to the cardholder. Entering your credit card into a heavily encrypted, secure server just seems a lot easier than traditional shopping. If you have purchased from the website before it’s even easier to trust the transaction. On the other hand with robberies, crime, driving to your bank, finding parking and illegal card readers—offline banking seems a higher risk to our health.
That is not to suggest internet shopping is safe. Fraud and phishing are prevalent online and if you are not aware of red flags you may be successfully targeted. If you stay in tune with the latest tricks fraudsters are using you will be as safe as you can be. The safer we are, the better we will feel about making an online purchase. Hopefully we can agree that online shopping is a safe and happy place for the majority of us.
Are your business offerings available for purchase online? It’s not as difficult as some business owners think to sell products online.
When your business has to decide on the most suitable ecommerce solution there are several factors to consider.
- Does your product-line offer affiliate programs?
- Is automatic tax and shipping calculations included?
- If hosted, how much bandwidth is included?
- Is bulk upload of products supported?
- Can coupon offers be created?
- Is credit card processing customization tools provided?
- How easy is the setup?
- How easy is the interface to use?
- How responsive is support via email, phone, chat, etc?
- Are email tools provided to send members email?
- Ask for details on fraud protection.
- Do you have control of fraud protection tools? If so how easy are they to use?
- Is help/documentation, tutorials, user manuals / user guides, support forums, knowledge bases, etc accessible?
- Is support documentation video or contextual?
- What sort of marketing tools are included?
- Is there a maximum number of products?
- What is the order management process?
- What other methods of payment are supported? COD, checks, e-checks, purchase orders.
- What are the technicalities of payment gateway integration?
- Ask about bookkeeping and accounting modules like Quickbooks integration.
- Clarify if it is real-time credit card processing.
- What marketing and analytics reports are included?
- Is search engine optimization easily implemented? Are URLs “pretty”
- Is there a setup fee?
- Are modules supplied for social media connectivity?
- Is a SSL – secure socket layer supplied with purchase of software?
- Do product showcase pages include thumbnails and large image views?
- Does the system include website builder & design templates?
Now you are armed with information you need to decide on the best ecommerce solution for your business. Remember, the best customer is and educated one. If you have any questions about choosing the right ecommerce solution for business, contact our support staff.
This article was written by Robert Kennedy. Robert is an internet marketing professional at OrilliaBusiness.com. OrilliaBusiness.com works with businesses in Northern Ontario that have a keen interest in increasing their market reach.