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Regent Tool is renowned for its quality CNC machining services. The company was founded in 1959. In 1985 Regent Tool was purchased by Rob Hooper. It was a small 1600 square foot machine shop when Rob took over the helm.
Regent is now a 10,800 square foot CNC machine shop that focuses on Petro Chemical, Mineral Exploration, Mining, Construction and Automotive industries. Regent Tool is very customer service orientated. Their staff goes the extra mile to insure customer satisfaction.
Understanding the prime source for business leads is the internet, Regent Tool realized the need for a trustworthy looking website that would gather leads. Regent Tool realizes a business lead is worth its weight in gold. To maximize this potential a design that appears trustworthy, persuades visitors to take action and appeals to emotional senses are the design elements needed.
Looking through the current website and employing market analysis we identified key elements to help guide our design team.
- The money keyword to rank in Google search for Regent Tool was “CNC machining services (Orillia)”
- Regent Tool expressed desire to manage their own website. The site will be built on a content management system that will give Regent Tool Content Management (CMS) capabilities.
- More creativity will be required in the top fold to visually communicate with website visitors. To do this flash and imagery would be combined.
- A simple method to add stock products for sale to the website will also be developed to give Regent Tool push button upload capabilities
- In a second phase, ecommerce will be installed on the Regent Tool website
The new Regent Tool website is launched now. It is ranking for the term “CNC machine services Orillia” immediately. Users that interact with this website are engaged according to analytics data. Leads are being generated and delivered via email through a lead form placed on each web page or by phone.
- Content Management System
- Custom flash homepage
- Custom website design with flash and image alignment
- Product photo gallery with scroller in header
- Lead capture form
- Image retouch and manipulation